Umar Farouqk — BlogNotes on web design, conversion, SEO/AEO and building things that actually work.https://umar.farouqkdesigns.com/A new site, built to actually workhttps://umar.farouqkdesigns.com/blog/welcome-to-the-new-site/https://umar.farouqkdesigns.com/blog/welcome-to-the-new-site/Why I rebuilt my portfolio from scratch on Astro and Sanity — and what changes for the projects I take on.Tue, 15 Sep 2026 09:00:00 GMTYour website's job isn't to look good — it's to converthttps://umar.farouqkdesigns.com/blog/why-founders-need-conversion-focused-sites/https://umar.farouqkdesigns.com/blog/why-founders-need-conversion-focused-sites/Most founder websites are optimized for compliments. Here's what to optimize for instead.Sun, 02 Aug 2026 09:00:00 GMT