September 15, 2026 · Umar Farouqk
A new site, built to actually work
I rebuilt this site for the same reason I tell clients to rebuild theirs: the old one was fine, but “fine” doesn’t get you found, and it doesn’t get you booked.
The new build is on Astro, which means near-instant page loads and a site architecture built around search engines and AI answer engines from day one — not bolted on after launch. Content (case studies, this blog, even the copy on this page) is managed through Sanity, so updates don’t need a developer.
A few things you’ll notice: every project now has its own case study page with the actual problem, approach and outcome, not just a screenshot and a one-liner. There’s a blog (this one) for writing about the work in more depth. And there’s an assistant along the bottom of every page you can actually ask questions — try it.
More soon.