Writing
Blog
Design, Conversion, Search and the Odd Behind-the-Scenes Look at a Project.
A new site, built to actually work
Why I rebuilt my portfolio from scratch on Astro and Sanity — and what changes for the projects I take on.
AnnouncementWeb Design
September 15, 2026Read
Your website's job isn't to look good — it's to convert
Most founder websites are optimized for compliments. Here's what to optimize for instead.
StrategyConversion
August 2, 2026Read
