Available for new projects
Digital Systems That Move the Business Forward.
I help businesses and organisations build and run the digital side of their operation — websites and software, automation and AI, and the search and marketing work that brings people to it. Built to be owned by your team, not rented from an agency.
Selected work
Case Studies, Not Just Screenshots.
A few projects, covered properly — the problem, the approach and what came of it.
ABU Cats Club
A digital hub for a student-led animal welfare movement.
Case studyA full website for ABU Cats Club, a student-led animal welfare organization at Ahmadu Bello University — built to support rescue reporting, adoptions, volunteering, education and merchandise sales in one place.
Salihu Yahaya
A personal platform for making complex ideas make sense, in public.
Case studyA portfolio-meets-publication site for an educator and learning designer, built to host his ongoing 'sense-making' notes, portfolio work, and instructional design practice in one calm, typography-first space.
ATech Electrical Engineering
A trust-first site for a Lagos & Ibadan MEP contractor.
Case studyA conversion-focused business website for a certified MEP (mechanical, electrical, plumbing) contractor, built to turn service-area searches and referrals into booked consultations.
What I Do
Build It, Run It, and Get It Found.
Three tracks — digital technology, AI, and marketing — that most businesses otherwise have to source from three different vendors.
Websites & Web Applications
Marketing sites, web apps and internal tools — designed, built and shipped. Fast, accessible, and structured so the people who own the business can actually run it.
Software Development & Management
Custom software built around how your organisation actually operates, plus the ongoing management to keep it healthy — releases, monitoring, fixes and iteration after launch.
Scalable Applications
Systems architected to hold up as usage grows — sensible data models, caching, and infrastructure that expands with demand instead of buckling at the first spike.
WordPress & Elementor
Sites built on WordPress with Elementor when your team wants to edit pages themselves without waiting on a developer — plus custom themes, performance work and maintenance if you are already running it.
Automation
The repetitive work between your tools — onboarding, reporting, handoffs, follow-ups — mapped and automated so your team stops doing by hand what software should do.
AI Solutions
Assistants, document and data workflows, and AI features wired into real systems — grounded in your own content so the output is useful and accountable, not a demo.
SEO, AEO & Technical Search
Technical foundations, site structure and content built to rank in search and to be cited by AI answer engines — the channel that compounds instead of stopping when the budget does.
Go-To-Market Strategy
Positioning, messaging and launch sequencing for a new product, service or market — so what you have built reaches the people it was built for.
Organic & Content Marketing
Content and distribution that earns attention over time: search-led articles, social, and the editorial systems that keep it running without a large team.
Why work with me
Hey — I'm Umar Farouqk.
Individual.
Every project is built from scratch, tailored precisely to your brand and your customer — never a reskinned template.
Fixed price.
You know what the project costs before we start — no surprise invoices halfway through.
Fast turnaround.
Design, copy and launch — in days, not weeks. Momentum matters more than a perfect first draft.
Feedback.
Revisions are part of the process, not an extra charge — until it's right.
Communication.
Simple and direct, over email or WhatsApp — no client portal to log into.
Full ownership.
You can update the site yourself after launch, through Sanity — no developer required for everyday changes.
Support.
Still here after launch — for questions, small tweaks, or the next phase of the project.
What clients say
The Work, in Their Words.
I could not be more satisfied with the job and the work that Umar has done. He's an incredible designer, does a really fantastic job putting detailed effort into every element of the website. I would highly, highly recommend you work with him.
Ronen Pessar
Co-Founder, Outbound Operators
When I first spoke to Umar, all I talked about were features. Somehow, he managed to understand that I wanted our story to come alive. He knew that the Club needed its story to be told, not just a nice interface. I love his speed, professionalism, clear communication, and the thought he puts into his work.
Aisha Panti Umar
Founder, ABU Cats Club
Umar helped me with the design of a landing page for a digital product and I couldn't be happier with the results. From the initial concept to the final design he showed incredible attention to detail and was able to creatively incorporate my brand.
Kat Irwin
Kat Irwin Designs
Umar is the best to work with! His professionalism and creativity shine in every aspect of his work. His communication was clear, proactive, and collaborative — he kept me in the loop at every stage and seamlessly translated my vision into a stunning, functional website. What truly impressed me was his attention to detail. He welcomed feedback gracefully, offered smart solutions, and went above and beyond to ensure I was thrilled with the final product.
Isreal Anga
CEO, ParanTech Water
From the blog
Notes on Design, SEO & Building Things That Convert.
Sep 15, 2026
A new site, built to actually work
Why I rebuilt my portfolio from scratch on Astro and Sanity — and what changes for the projects I take on.
Read moreAug 2, 2026
Your website's job isn't to look good — it's to convert
Most founder websites are optimized for compliments. Here's what to optimize for instead.
Read moreStart a project
Tell Me What You're Building.
A sentence or two about the business and what you need is enough to start. I read every enquiry myself and usually reply within one business day.
