A conversion-focused business website for a certified MEP (mechanical, electrical, plumbing) contractor, built to turn service-area searches and referrals into booked consultations.
The brief
ATech is a certified electrical, solar, HVAC and plumbing contractor serving residential, commercial and industrial clients across Lagos and Ibadan. Their offering is broad — electrical design, solar installs, generator repair, CCTV, transformers — and the site needed to organize all of it without overwhelming a visitor who just wants one job done and a quote.
The approach
Services were structured hierarchically by type and by service area, so a visitor searching for “solar installation Ibadan” or “transformer installation Lagos” lands somewhere specific rather than a generic homepage — the backbone of the local SEO work. A clear four-step “Project Delivery Method” (Consultation → Design → Installation → Testing) sets expectations up front, and real project case studies (like a hospital’s 20kVA solar installation) plus verified Google reviews do the trust-building that a service business depends on.
The outcome
ATech now has a site built to rank for the specific services and locations they actually serve, with trust signals — completed project count, years of experience, partner logos, reviews — doing the work of turning a cold visitor into a consultation request.
